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  4. NUCB Undergraduate School Presents: Case Method Virtual Experience Days

NUCB Undergraduate School Presents: Case Method Virtual Experience Days

#Case Method #Harvard #Global BBA #NUCB

NUCB Undergraduate School is offering prospective students the opportunity to join our case method experience days free of charge. This is the perfect chance to be a part of a real demonstration of the case method with participants from all over the world to fully understand if this MBA style teaching methodology is a good fit for you.

Case Method


This method was first used at Harvard in the early 20th century and has since become hugely popular thanks to its effectiveness in developing knowledge, skills, and attitudes among experienced students.

The case method is at the core of the NUCB Undergraduate School academic experience. In its simplest form, each case is a simulation of a real-world business problem, and students are expected to take on the role of the protagonist, or decision-maker, to solve that problem and discuss the reasoning or logic behind each of their decisions.

Why teach using cases?

Unlike lectures in which students passively receive knowledge taught by their professors, at NUCB, it’s mainly the students who contribute ideas in dynamic learning classes. We firmly believe that the best way to learn to make professional business decisions is by making them in a safe, academic environment. Case discussions bring energy to the classroom and students are able to engage in the case rather than watching or reading about how it is done by others.


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***All times are listed Japan Standard time (JST) GMT +9

Monday, September 12: 17:00 ~ 18:00
Sandy Wong, MBA, Macquarie University.
Quality Management - Service Quality
How to use the RATER Model to enhance service quality.
Thursday, October 6: 10:00 - 11:00
Dan Qin, Ph.D., Waseda University
Consumer Psychology - Anchoring Effect
How can firms take advantage of cognitive bias with a marketing strategy?
Friday, October 7: 10:30 ~ 11:30
Tak Yin Hui, Ph.D., City University of Hong Kong
Human Resource Management - The Future of Work in the Sharing Economy
UBER: Policies to address workers concerns under the sharing economy.
Monday, October 10: 10:00 - 11:00
M. Mohsin Hakeem, Ph.D., Tohoku University
Platform Strategy - The Business of Platforms
What makes platforms different from traditional businesses and most importantly is it possible to build your own platform?
Wednesday, November 23: 13:00 - 14:00
Louie Wong, Ph.D., City University of Hong Kong
Digital Transformation - Industry 4.0 Technologies
How Industry 4.0 technologies can be applied to increase supply chain transparency and speed payment to financially underprivileged suppliers.
Friday, November 25: 11:00 - 12:00
Kuok Kei Law, Ph.D., City University of Hong Kong
Knowledge Management - Knowledge Protection
How should a manager think about protecting the appropriability of process innovations?
Thursday, December 8: 14:00 - 15:00
Anthony Townley, Ph.D. , Macquarie University
Local Government Environmental Law - Plastic Waste in the Philippines
We examine the need for a coordinated approach to reduce the environmentally damaging use of plastics.
Thursday, December 15: 14:00 - 15:00
Hoe Chin Goi, Ph.D., Keio University
Business Model Design - Easy Travel
Is funding the most important for a start-up?
Tuesday, December 20: 17:00 - 18:00
Dongyu Guo,Ph.D., Humboldt University of Berlin
Introduction to Game Theory - Prisoner's Dilemma:
The Nash equilibrium.
Friday, January 20: 15:00 - 16:00
Frendy, Ph.D., Nagoya University, CPA (US-IL)
Introduction to Accounting - Accounting for Cryptocurrency:
How are existing accounting practices and standards applied in response to rapid innovation in information technology and financial technology?